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KNOWLEDGE || BUSINESS SKILLS || PR PLANNING || PR IMPLEMENTATION

Do you...?

Develop specialist programmes for City analysts, financial media, financial institutions and shareholders

Give high level advice on strategic issues and media handling issues including crisis management

Develop major strategic campaigns including industry-wide; pan-European or international programmes

Have management responsibility for:

one or more PR programmes

team's activities

Monitor financial expenditure/fee income/business growth - as applicable

Develop and use a wide network of high level contacts in PR

Develop and use opinion former contacts in business and public sector organisations

Represent your company at industry forums, conferences and seminars

Undertake public affairs programmes to monitor and influence legislation and regulation

Deliver internal communications programmes

A Guide to Public Relations Education and Training