A Guide to
Public Relations Education and Training

The guide identifies the knowledge and skills which are required at the four main stages along the career path:

Stage 1: zero to one year's experience
The basic knowledge and skills required in someone wanting to begin a career in public relations

Stage 2: one to three years' experience
The specific knowledge and skills needed for junior executives/executives who want to develop their career

Stage 3: three to six years' experience
The more detailed knowledge and skills needed for senior executives and managers with several years experience who want to become more fully-rounded

Stage 4: six plus years experience
Areas of continual development for team leaders, senior managers, directors and specialist advisers.

Assessing knowledge and skills

There are three key areas covering knowledge and skills; the guide indicates the detail required at the different stages:

Relevant background knowledge
Business skills
Public relations skills:
- planning
- implementation

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