| yes |
no |
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Give broad-ranging advice on issues relating to specific programmes and wider PR and marketing issues
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| yes |
no |
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Implement and supervise progress of PR programmes;
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| yes |
no |
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Write proposals, evaluation reports, speeches and presentations
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| yes |
no |
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Understand and advise on media handling including:
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interview briefings
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developing Q&A's
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exclusives
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embargoes
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damage limitation
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| yes |
no |
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Plan and manage events including: photocalls; press launches and briefings; exhibitions; corporate hospitality; industry seminars and award schemes
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| yes |
no |
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Negotiate major media promotions and advertorials
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| yes |
no |
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Alert your organisation to PR risk or opportunities presented by broader areas of corporate responsibility eg employment practices, health and safety at work
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| yes |
no |
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Select and develop sponsorships including: planning, contractual agreements and activity organisation
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| yes |
no |
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Produce information for written media including press, internal and external newsletters, websites, CD Rom
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| yes |
no |
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Produce information for radio: including booking interviews, live-links, commissioning and distributing syndicated radio tapes
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| yes |
no |
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Produce information for TV: including VNRs, EPKs and B-roll footage, corporate video
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| yes |
no |
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Select and brief a range of suppliers including; designers; printers; photographers; researchers; media trainers; celebrities and VIPs
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| yes |
no |
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Develop briefings and presentations for internal communications
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| yes |
no |
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Monitor budgets and advise on budgetary status
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A Guide to Public Relations Education and Training
PRCA HOME PAGE || PRET HOME PAGE || IPR HOME PAGE
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Copyright © 1996-2000 Martex. All rights reserved.
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