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KNOWLEDGE || BUSINESS SKILLS || PR PLANNING || PR IMPLEMENTATION

Can they...?

Produce a broad range of editorial, promotional and reporting material eg press releases, features, competitions or reports, using the appropriate techniques and styles

Handle media enquiries and issue relevant material

Organise photo calls and press conferences

Place editorial features and competitions

Assess the use of visual materials; including how to source and brief photographers and designers

Assist with event organisation, eg press launches, exhibitions, corporate hospitality

Collate programme results for evaluation

Have day-to-day responsibility for implementing one or more projects in a PR programme

A Guide to Public Relations Education and Training