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KNOWLEDGE || BUSINESS SKILLS || PR PLANNING || PR IMPLEMENTATION

Do they know...?

Understand how to define a measurable PR objective

Understand what constitutes a PR strategy to meet objectives

Generate creative ideas

Understand tactics and use them to meet a strategy

Research media, campaign tactics and conduct media audits

Identify relevant audiences, both internal and external

Match media to relevant audiences and produce target media lists

A Guide to Public Relations Education and Training