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KNOWLEDGE || BUSINESS SKILLS || PR PLANNING || PR IMPLEMENTATION

Do they know...?

The techniques used in all aspects of:

public relations

marketing

advertising

research

sales promotion

direct marketing

direct selling

The techniques used in all aspects of marketing:

public relations

advertising

research

sales promotion

direct marketing

direct selling

The regulations and regulatory bodies which govern public relations and marketing activities. Are you familiar with:

the IPR and PRCA codes of conduct?

the regulations and bodies which govern the media such as the Broadcast Complaints Council, ITC, Press Complaints Authority?

A Guide to Public Relations Education and Training