The Public Relations Development Path

Checklist for new recruits: will a career in PR suit them?

Are they...

Flexible: can they cope with a variety of projects at the same time?

Thorough: do they pay attention to detail and notice mistakes?

A 'people person': are they outgoing and at ease with a variety of people and temperaments?

A strategist: can they develop strategies to reach your goal?

A problem solver: can they think of new ways to solve a problem?

Interested: do they show in a wide range of businesses and industries?

Determined: do they have the will to win?

Up for a challenge: can they cope with pressure and tight deadlines?

A team player: do they work well with others?