The Public Relations Development Path

Checklist for new recruits: will a career in PR suit you?

Are you...

Flexible: can you cope with a variety of projects at the same time?

Thorough: do you pay attention to detail and notice mistakes?

Open: do you enjoy/get on with a variety of people and temperaments?

A strategist: can you develop strategies to reach your goal?

A problem solver: can you find another way round the problem?

Interested: in a wide range of businesses and industries?

Determined: are you persistent and have you got the will to win?

Up for a challenge: can you cope with pressure and tight deadlines?

A team player: can you work with others and keep a sense of humour?!

Assertive: can you make your point without alienating another person?